Campaign Compass · by Bootstrap Office

You don't need a $5,000 strategist to know if you can win.

The same numbers professional campaigns pay for — vote goals, target voters, a real path to victory — for the candidate filing their first race.

Free · No credit card · Real data from a district like yours

The problem
Most first-time candidates have weeks — not months — to figure out who to call, where to knock, and how much to spend.
What happens
They guess. They overspend on mail. Or they don't run at all — and the seat goes uncontested.
What we do
Turn your district's voter file into a one-afternoon gameplan. The same numbers strategists charge thousands for.
Sample · State House District 149
Toplines · 2026 General
Lean +4
18,420
Vote goal
50% + 1 of expected turnout
14,210
Active base
Hard + soft supporters
4,210
Deficit to close
What independents fill
3,860
Persuadable voters
Your ID & persuasion universe
Field plan, by phase
RECRUIT
PERSUADE
GOTV
80 volunteer shifts
12,500 doors
$14k mail + text
Generated from your district's voter file v1.0
01 See the product

What you see the moment you log in.

No setup. No data wrangling. Your district's voter file, already sorted into who to contact — and who to skip. Filter to a street or a segment, then export the list in one click.

app.bootstrapoffice.com / district / GA-HD-149
Lean +4
Filtering by
Independents # ZIP 31061
1,240 voters match · ≈ 1 mail drop
WILSON, MARLA J 412 Liberty Dr Independent age 61
OKAFOR, DANIEL 108 Pine St Independent age 44
REYES, ANA M 77 Maple Ct Independent age 38
HALE, BRENDA 920 Liberty Dr Independent age 57
+ 1,236 more · one click sends them all to your vendor

Live view · State House District 149 · 20,620 registered voters

02 What's in the report

Everything a paid strategist would tell you. In one document.

Most first-time candidates get vague advice — "knock doors", "send mail", "hold a kickoff". A real plan is specific. Which doors. Whose mail. When. That's what this is.

01
An honest read on winnability

We compare your district's recent vote behavior to your vote goal. You get a clear answer — 'flippable', 'safe', 'reach' — with the math behind it. No false hope, no doomer takes.

02
Voter universes you can actually act on

Every active voter sorted into universes — core and likely supporters to recruit, the unidentified middle to persuade, and the opposition to skip. Exportable as a list for mail, text, and door vendors.

03
A phase-by-phase field plan

When to recruit volunteers, when to persuade, when to chase out the vote — with rough volunteer shift counts and a contact-budget estimate, by phase.

04
A starter budget grounded in your district

What mail, texting, and digital actually cost to reach the voters you need — so you can walk into a vendor meeting knowing what's fair.

05
Plain-English explanations, not jargon

Every chart has a one-line 'what this means' and a 'what to do about it'. Written by people who've built these reports by hand for a decade.

06
Yours to keep and share

Download the report as a PDF and the lists as CSVs. Hand it to a vendor, a county chair, or a campaign manager — it's an asset, not a subscription.

03 Who to contact, and when

You don't need to contact every voter about everything.

Blanket outreach is how first-time campaigns burn their budget. Every active voter is sorted into a voter universe — your supporters, the unidentified middle, and the opposition you can skip — each with a clear job, so you spend on the people you can actually move, at the moment it matters.

See the guides →
Core Supporters
Phase 1: Volunteer/Donor Recruitment
They already agree — recruit them as volunteers and donors.
Likely Supporters
Phase 1: Volunteer/Donor Recruitment
Leaning your way — bring them into the campaign early.
Unidentified / Independent Voters
Phase 2: Identify and Persuade
The persuadable middle — your mail, texts, doors, and calls go here.
Likely Opposition
Do not contact
Leaning the other way — save the budget.
Core Opposition
Do not contact
Don't spend a dollar reaching them.

Reach only the voters you can convince. That's how you save time and money — and how a $500 plan competes with a $5,000 one.

04 How the math works

100% transparent, by design.

Most tools hand you a "score" and ask you to trust it. We'd rather you understand it. Every number on your dashboard comes from public data and arithmetic you could check yourself.

Turnout
An average, plus a small buffer

Estimated turnout is the average of recent election results with a 3% buffer added. That's the entire model — nothing hidden, nothing purchased.

Party
Read from primary participation

Party leaning is determined only by looking at who votes in which primary. No commercial scores, no guesswork, no assumptions about how you'll vote.

No black boxes
We always show our work

We never use confusing models or proprietary algorithms. If a number is on your dashboard, we can tell you exactly how we got it.

05 Pricing

A $5,000 strategist's answer, for $500.

The same numbers professional campaigns pay thousands for — winnability, voter targets, a field plan, and a real budget. One flat price, the whole cycle, no upsells.

  • Everything in the report — winnability, segments, field plan, budget
  • The live dashboard, filters, and one-click CSV exports
  • Yours to keep, share, and hand to any vendor
One price · no tiers
$500 per district
per election cycle

No monthly subscription. No feature tiers. Running more than one district? Bulk pricing available.

Get my free sample report

See a free sample for your district before you pay a cent.

Thinking about running?
06 Get your sample
Request a free sample district report

Tell us about your race. We'll build the report.

One business day. No call required. We'll pull data for your district and send a one-page report you can keep, share, or use to decide if you should run.

We never sell your info. We may follow up to ask if the report was useful — that's it.

07 Rather just talk?